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How to write money- making How- To Reports
HOW TO WRITE MONEY-MAKING "HOW-TO" REPORTS
This is the "real" Money Maker in the Mail Order business; the basic
"How To" Report. It's something anyone can produce, and with all the
proper ingredients at the right time, you can become independently
wealthy! The hard part, of course, is getting all the proper
ingredients at the right time.
Your basic "Money Making Report" is usually two pages in length,
sells for $3-$5, and outlines instructions, details, or a "How-To
Method" for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.
One of the most successful reports was and still is, a short report
on How To Keep Moles Out Of Your Yard, by one of the deans of
self-publishing, Jerry Buchanan. Another of the most successful and
biggest money-makers ever written, had to do with the many different
ways to prepare and serve hamburger. Simple, basic, grass roots
kind of information is what we're talking about.
Any man, woman or child can write a saleable report on any subject -
providing he or she has knowledge of that subject through personal
experience, research, or both. A lot of women write successful
money-making reports based upon better ways of solving household
problems. And a lot of men write successful money-making reports on
how to get greater pleasure from leisure time activities such as
fishing, wood working or other hobbies The list of subjects one can
write about is endless, and reports on how to make more money easier
and faster are no more limited to male authors than expertise in
cooking is limited to female authors.
Writing your report is easy and quite simple. However, it does take
longer, and requires more sweat, blood and anguish for some people
to produce a "finished" product than it does others, even if they
are equally intelligent and knowledgeable.
The best advice anyone can give you on how to write a money-making
report is to advise you to write as though you were talking to
someone - as though you were instructing your next door neighbor via
the telephone on the subject at hand. I use the word telephone here
to point out that regardless of how much you wave your arms, point
your finger, or even draw pictures, you aren't getting the message
across, and your neighbor won't "see" what you're talking about
until you tell him in the kind of language he can understand.
Write in a style similar to the book reports you used to give when
you were in the 6th, 7th, and 8th grades. Do you remember the
"theme papers" you used to have to research, outline and write for
term finals? You got a good grade if you presented your material in
a straightforward style, had the facts, and didn't pad out your
paper.
Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you should
drop to the level of military barracks talk or that you should
elevate yourself to the level of a pseudo Rhodes Scholar. It just
means that in writing the basic "How-To" report, you should bear in
mind that these reports serve as personal one-to-one consultations
between you and your reader, and that your language should establish
a rapport he can feel. Outline what you want to say before you
write it. This helps; in fact I very definitely recommend it. Many
writers "think" as they're typing or writing what they want to say,
myself included. But believe me, everything flows smoother, with a
lot less rewrite involved, and the finished product is always much
better when you've outlined what you want to say before you start.
When doing business by mail, these Money-Making "How-To" reports
we've been talking about are known by many names: folio, booklet,
pamphlet, guide, or even Personal Success Plan. In reality, these
reports are written guidelines that give the reader more information
on a subject he wants to know more about.
Money Making reports have been, and can still be written to show
other people how to start, develop, enjoy or expand a hobby; how to
learn and develop new or greater abilities; how to start, develop
and operate a new business, or even expand a current one; how to
develop and prepare for a new career; how to make more money; how to
save money, better one's standard of living and have more time for
leisure; how to solve personal problems and enjoy life more; how to
attain success in any endeavor.
You'll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the achievement
of his goals. Your report can be put together and sold as anything
from a two-page typewritten paper to a multi-page typeset and
professionally bound book. An important point to remember here is
that the people who are going to buy your report are going to be
interested in the information it contains - not how long it took you
to put it together. The reason you wrote it, or the number of pages
you've written - so long as it contains the information he wants.
Picking a subject to write about - one that has sales appeal and
that will sell well for you - is not as hard as it sounds. The best
rule to follow is to write only about something you already know a
great deal about. With this advice in mind, it will follow that
your best writing will be about those subjects that particularly
interest you. And remember, the more you are involved or interested
in the subject, the easier it will be for you to write about that
subject in a manner that will hold your reader's interest. Your
knowledge and enthusiasm will show through - causing your reader to
overlook any technical writing weaknesses.
How do you determine the subject that's best for you to use for your
first report? Channel your thinking along these lines: If you love
to fish, you could probably put together a money-making report on
"How To Catch The Big Ones." If you love to sew, you could probably
write a report on "Tips For Beautiful Sewing." If you have
experience in advertising, you could write a report on "How To Write
An Ad For Best Results;" experience in printing, a report on "How To
Prepare Copy and Layout For Best Printing Results;" experience in
business, a report on "Better Business Operating Techniques."
It's worth repeating: Whatever you write about, make it something
you know about, and are especially interested in. Art Fettig writes
about motivation and ideas for selling because he has spent many
years doing just that - motivating people toward larger sales volume
and "brainstorming" new ideas for more sales. Doug Hooper writes
about the power of positive thinking because he has practiced it and
believes in it; it works for him and he knows it can work for you.
Paul J. Micali writes about the techniques of closing more sales. He
has spent all his life teaching people to become better sales
people, and he never tires of talking about how easy and rewarding
selling is with the proper thinking and approaches. Maryanne
Raphael writes for all of us about the many and different writers'
markets open and available to free-lance writers, because she has
spent many years searching and learning all about these markets as a
free-lance writer. Whenever we talk with her, she's always "n
eck-deep" with assignments from countless publications. She knows
the problems of the free-lance writer, and she passes along
information of great value because she's been there. Dottie Walters
writes about the opportunities for women in business because she's
been "down to her last dime," started a business on sheer
determination alone, and knows the tremendous potential of women in
the business world. Today, she is one of the most sought-after
women in this country as an inspirational speaker for women's
groups. She gets paid for speaking before these groups, and sells
thousands of dollars worth of books at these engagements besides! I
could go on and on - naming friends and telling you how they have
taken a subject they were interested in, found out everything about
it they could, and parlayed it into a fortune by starting with the
writing of a "How-To" report. Rather than go on with these stories
of how others have done it, and are doing it, let's get on with the
task of show ing you how you can write your own "How-To" report and
parlay it into a personal wealth vehicle of your own!
Once you've decided on the subject you're going to write about, the
next step is thorough research. Visit your public library and "bone
up" on your subject. Read as much about it as you can find -
newspapers, magazines, books - everything! Start collecting
clippings, talk to your neighbors, your friends and relatives, and
take notes on all information you gather from reading and personal
discussion.
When you've spent a good six weeks intensively researching your
subject, gathering notes and discussing it as often as you can with
as many different people as possible, you should be ready for the
next step - the sorting, compiling and assembly of your notes.
Simply read through all the notes and clippings you have
accumulated, discarding those that are repetitious, and organizing
those you're going to use according to your "subject coverage"
outline. Don't let the outline part of your project become an
obstacle. An outline is simply listing the order in which you want
to write about or discuss each aspect of your subject.
Everything that's written should have a natural beginning, a body
and an ending. When you outline your subject, and your "subject
coverage," which can be likened to a table of contents, you'll find
it easier to say what you want to say. You'll be able to say
everything you want to say. You won't have to worry about
forgetting or leaving out an important point you want to make. The
coverage of your subject will be more complete, and your writing
will be much smoother.
Once you've completed your research, organized your notes, and have
your "subject coverage" outline set, you're ready to write the
money-making report that just might make you rich!
Start writing, and write as though you were talking to someone,
because writing, after everything has been analyzed, taken apart,
studied, improved upon, and put back together, is still nothing more
or less than a written conversation between two people. Write your
how-to report as though you were instructing a high school graduate
in how to do something his first day on the job.
It makes no difference whether you write it all out longhand or
pound away at a typewriter. Just get it all written! Once you've
got your material organized, start writing and don't stop until
you're finished!
When you have finished, be proud of yourself! Take a break, go out
to dinner, enjoy a night on the town! In other words, put this
first draft of your report aside for a few days and allow your
brain, your body, and your creative juices to rejuvenate themselves.
After a couple of days off, take up your report and go through it
with a sharp pencil, just as you imagine an editor would do. Strike
out, rewrite and polish each paragraph for clarity, accuracy and
flow.
This is the time to make sure that what you've written is easy to
read, easy to understand, and each sentence follows the one before
it just as surely as spring follows winter. The smoother the
conversation or the writing of your report flows, the easier it'll
be to read, and the easier it is to read, the more copies you will
sell.
Now you have a money-making report that has the potential of making
a great deal of money for you. If you are a good typist, go ahead
and type it out in finished form. If you're not a typist, you can
have it typed by someone who is, or even have it typeset for a small
fee.
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