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How to recruit dealer/distributors to sell for you
HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU
Everyone dreams of owning a super money-making business where other
people do all the work, and their only duties involve the approval
of sales and bank deposit slips. It's the only way to go as a
business owner.
The problem is, however, not too many people seem to know how to
"put together" such a business. What you're really talking about is
an operation where you supply the product and other people do the
selling - A prime source with a dealer or distributor network.
Assuming that you have the product, you'll also need a sales kit and
plenty of impressive, eye-catching promotional materials. If you
don't supply or offer to supply materials with which your sales
force can sell the product, you'll have a hard time enlisting people
to sell for you, and you probably won't set any sales records
relative to your product either.
Let's assume that you've just written a book - HOW TO MAKE $100,000
PER YEAR AT HOME, WITH YOUR TYPEWRITER... Okay, in order to sell
this book, you've got to get the word out to the people that you
have such a book available. Advertising on your own is going to
cost you money, and unless you've got a good understanding of the
advertising business, you may never reach your full sales potential
- besides, the time and effort expended in finding the "right" place
to advertise, the placing of your ads, monitoring your returns, and
the frustrations of dealing with curiosity seekers, will quickly
wear you out. Such is not the way you envisioned your life when you
got the idea to write the book, get rich and enjoy a life of
leisure.
So, just as soon as you've got your book written - the book is your
product - get some "bids" out to the advertising agencies in your
area including the free-lancers, and the advertising department at
your local colleges. What you want these people to do is make up an
advertising circular promoting and selling your book. Now then, in
a different - maybe smaller - type, and kind of like as an
afterthought - at the bottom of this circular, you include the
phrase: Dealer Inquiries Invited...
Look over all the submitted circulars and choose the one(s) you
consider the best. Then have a supply of these printed up at your
local print shop, obtain a mailing list of opportunity seekers, and
get them in the mail.
Just as soon as you've dropped these first circulars in the mail,
start writing your dealer/distributor letter. This should be simply
an explanation describing how you will dropship orders for their
customers, allowing them a certain commission on each sale and, the
price per copy you'll sell your book to them in wholesale quantity
lots. At the same time, this letter should include a copy of your
advertising circular, and an explanation, reassuring these dealers
that they can reproduce this circular with their name/address in
place of yours on the order coupon. You might even include a brief
note that you will preprint these circulars with the dealer's
name/address and ship them to him for a wholesale printing price.
All of this boils down to your supplying him or her with whatever is
needed to promote and sell copies of your book for you. The bottom
line is simply that you can only reach so many people, and sell so
many books by yourself. With 1,000 people helping you - mailin g out
advertising circulars and running small ads in hundreds of
opportunity seeker publications - your costs of running your
business will be minimal while your book sales should skyrocket.
Remember though, you need an impressive, eye-catching advertising
circular or mailing package for your sales force to use as their
own, and you need a clear, easy-to-understand letter outlining the
commissions you allow, the price of your books in wholesale quantity
lots, and the availability of advertising materials for your
dealers.
The advertising circular should be dual purpose - you send it out to
solicit sales of your product, and at the same time, recruit dealers
who are impressed with your advertising materials and feel that they
can make some money for themselves by promoting your product.
Again, this needn't be much more than a simple "throw-away" line at
the bottom of the circular: Dealer Inquiries Invited...
Now that you're organized thus far, the next thing is to contract to
run as many small DEALERS WANTED ads in as many of the mail order
publications as possible. Such an ad can be either a classified or a
small, but eye-catching one inch display ad:
DEALERS WANTED! Outstanding new book. Sells like
wildfire! Everybody wants a copy! Take $10 profit on
every $15 sale! Details for SASE to:
Basically that's all your "dealers wanted" ad needs to say, and then
with plenty of exposure in all the mail order publications over a
period of six to eight months, you should have hundreds of people
all over the country selling your book for you. Simple, easy, almost
cut and dried, but it works!
In building YOUR business, you will find that once you've
established a basic dealer/distributor network - or a list of people
selling for you - you can add hundreds of related products, and the
orders just keep coming in. Give it a try and see for yourself just
how easy and profitable it can be for you!
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