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Internet Marketing Digest 0434
Internet Marketing Discussion List
Digest #0434
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In this digest:
Re: Internet Marketing Digest #0427 ([email protected])
A favor: Repost U.S. News job announcement?
Yankelovich Survey? ([email protected])
Re: Yankelovich Survey?
Does Marketing own the Internet ([email protected] (Larry Thompson))
Procter and Gamble has Diarrhea ("Mike Walsh" <[email protected]>)
some good web sites... ([email protected])
CommerceNet/Nielsen Internet Demographics Study
(hoffman@colette.ogsm.vanderbilt.edu (Donna Hoffman))
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Date: 30 Aug 1995 08:17:46 -0700
From: [email protected]
Subject: Re: Internet Marketing Digest #0427
In a message dated 95-08-27 15:31:52 EDT, Joram Rozewicz wrote:
>I have come across an article published in a French newspaper (Liberation,
>24 Aug.95) regarding Windows 95 and the threat that MSN might represent to
>the Internet. I believe that this should be brought to the attention of the
>respectable Internet Marketing-list participants and lurkers. I know that
>other news groups and mailing lists are dedicated to our friend Bill, but I
>believe that the issues raised are of prime concern to all of you Marketing
>Netizens.
I think that the concerns regarding BG and MS "swallowing" the Net has merit,
however, there may be some powerful forces in place which may thwart Bill's
success.
First, the very force that is driving the Net is it's open archetecture and
the possibility of relatively easy access by servers to connect to the net.
This has made it possible for thousands of small entrepreneuers to step into
the Net and thrive. If a closed network (i.e. MSN) attempts to control this
through signing up some very large players, he will have missed the point.
I believe that AT&T has some interesting ways of responding to the Microsoft
challenge. Like Microsoft, it has a very large customer base (10 million
business customers and 80 million residential customers). With it's recently
announced partnerships with BBN Planet, Lotus, and Novell and Netscape, it
has assembled a powerful collection of allies. Together, they have the
ability to reach business customers and consumers with a product which will
address issues of 1) security, 2) connectivity (access speed), and market
reach.
What this offers consumers and businesses is the advantages of the open
archetecture of the Net with a reasonable level of security.
I will be interested to see how these parnerships play out. This is not to
say that Micorsoft will not be successful in dominating this new environment,
it's merely to say that it will not be the same game that they have played.
There is no assurance of success.
James W. Snowden
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Date: 30 Aug 1995 09:08:23 -0700
From: [email protected]
Subject: Yankelovich Survey?
.>From: [email protected] (Elizabeth Lane Lawley)
>I know Yankelovich was in cahoots with Nielsen
>and Commercenet on some surveying projects, but neither of those sites
>shows any current results, either. Anybody got more info on this?
Tom Vassos replied:
I have some info on the recent O'Reilly results but I don't
think this has anything to do with Yankelvich or Nielsen. The
O'Reilly study is being billed as the "first statistically
defensible data on the Internet's size and composition". When
you dig into it though, it seems to only be analyzing the U.S.
market. Sample sizes (for the U.S.) do seem to be significant
though, so if you're interested, take a look at:
http://www.ora.com/survey/
This study shows that women make up 34% of (U.S.) Internet users.
This is more than the numbers in Sunil Gupta's work at the
University of Michigan (GVU/Hermes WWW User Survey) which
suggests the number has grown from 5% in 1994 to 15% earlier this
year. Sample size for this effort is smaller and less scientific
than the O'Reilly study, but it does cover 52 countries.
Another interesting piece of info from the O'Reilly study is that
42% of Internet users work in corporations with over
1,000 employees. There's also some interesting analysis of
household incomes for Internet users so if you're interested,
go to the site mentioned above.
=======================================================================
TOM VASSOS, B.E.S., M.B.A., Part-time Instructor, University of Toronto
Internet Writer, Educator, Speaker: Call for Internet keynotes...
Manager, Internet Marketing Strategies, IBM Software Solutions Division
E-MAIL: [email protected] PHONE: 416-448-2189 FAX: 416-448-2893 ©
Of course I don't speak for IBM or the U of T, I have enough trouble
speaking for myself. This note is brought to you from Toronto, CANADA
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Date: 30 Aug 1995 14:56:29 -0700
From: [email protected] (Larry Thompson)
Subject: Does Marketing own the Internet
Debate seems to be raging among my peers as to what functional organization
within a company is most responsible for bringing the Internet to their
organizations and who owns it after it's implemented.
As a marketing type I would believe that the Marketing departments have been
far more proactive in introducing their companies to the Net than MIS or
Finance. As we may expect MIS and Finance seem to think they are way in
front of the curve on this. In most other organizations I have spoken with
it is the Marketing departments who pay the Net bills and deliver the
content. Wondering if anyone seen any data on this or am I the victim of my
own hype ?.
Would also like to know where the list members think responsibility for
Customer Support belongs within a business organization. For this post I
would define customer support as all communication to and from the customer
including product information, press releases, software patches,
configuration and support information, troubleshooting info etc.. My view
would be to get the technical information from other groups but let
Marketing manage the company-customer interface.
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Date: 30 Aug 1995 20:42:52 -0700
From: "Mike Walsh" <[email protected]>
Subject: Procter and Gamble has Diarrhea
Diarrhea.com that is.
Early in August, Procter and Gamble starting registering most of their
trademarked product names as commercial domains. In the last two weeks
they moved onto ailments (headache.com), afflictions (diarrhea.com) and
body parts (underarms.com).
You can get the complete list via http://www.webcom.com/~walsh
Alternatively, just think of a common malady and do a "whois
common_malady.com".
Please P&G!!! Do not put up a graphically intensive site.
Mike Walsh
Internet Info
703-578-4800
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Date: 30 Aug 1995 20:43:45 -0700
From: [email protected]
Subject: some good web sites...
Lee Levitt asked for information on good web sites. I have a few to
suggest...
one in the food industry, another in the travel industry and a third in the
document
management marketplace.
Check out
http://www.eat.com/ which is the web site for Ragu spagetti sauce
http://www.cntraveler.com/ which is from Conde Nast Traveler magazine
http://www.ileaf.com/ which is Interleaf's web site
The Ragu site has lots of interesting info on Italy, Ragu's products,
recipes,
is used to explore market trends and gather customer opinions.
The Conde Nast site was created with help from Open Market Inc, a Cambridge-
based company developing web software for 'doing business on the internet'.
The Interleaf site provides FAQ's to help enhance customer service, provides
product literature to prospective customers and helps to educate their
customers
with some 'best practices' and customer testimonials.
Let me know what you think of them and if you know of any other good
examples...
... Kay Paciorek
[email protected]
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Date: 30 Aug 1995 20:47:03 -0700
From: hoffman@colette.ogsm.vanderbilt.edu (Donna Hoffman)
Subject: CommerceNet/Nielsen Internet Demographics Study
Bob Novick, in "Clueless in Cyberspace" opines:
- -----------
"So the leading web sites follow in this pattern, initiating their own
studies of audience composition. That's the major motivation behind the
CommerceNet, A.C. Nielsen research project - to help provide the audience
numbers that make advertisers and their agencies feel comfortable."
- -----------
Actually, I have no doubt that some large advertisers and their agencies
will use the results for this "feel good" purpose, but that is *not* the
motivation, major or otherwise, behind the CommerceNet funded study that
Nielsen is fielding.
As a member of the core development team, I can tell you that CommerceNet
was motivated to fund this study by our Wired 2.11 article about
the global need for publically available numbers on which to base business
decisions. A key feature of the study is that the main results will be
publically available and free of charge to anyone with a Web browser and
access to the Internet. Lengthy, detailed reports will be available to
CommerceNet members and the data will be available to academics for further
study.
A further key feature is the comparisons we will be drawing between our
representative sample of North American households and respondents in the
parallel Web survey we are running now. We expect to have tens of thousands
of responses to the Web survey and are looking forward to learning about the
types and kinds of biases that may exist in Web-based surveys, compared to
population projectable, representative telephone surveys.
(You can fill it at out http://www.commerce.net/)
The survey is motivated by a desire to provide *everyone* who has an
interest in digital commerce with information critical to the continued
development of the Web as a commercial medium and market. This especially
includes individuals, small businesses, and mom-and-pop providers, because
critical mass can only be achieved if "EVERYONE" is online and we know that
the astonishing growth of the Web as a commercial medium has been fueled by
word-of-mouth (and NOT larger advertisers and their agencies).
We are at a critical juncture in the development of the Web. At present,
we lack the solid data on which to base investment and business decisions;
until we have such information, market movement will be dictated largely
by fear, confusion, and a "gold-rush" mentality.
We expect results in about a month.
DLH
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Professor Donna L. Hoffman hoffman@colette.ogsm.vanderbilt.edu
Owen Graduate School of Management 615-343-6904 voice
Vanderbilt University 615-343-7177 fax
Nashville, TN 37203
Project 2000: http://www2000.ogsm.vanderbilt.edu/
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