|
|
 |
|
|
|
register |
bbs |
search |
rss |
faq |
about
|
|
|
meet up |
add to del.icio.us |
digg it
|
|
|
|
Internet Marketing Digest 0433
Internet Marketing Discussion List
Digest #0433
----------------------------------------------------------------------
The Internet Marketing Discussion List is sponsored by
Okidata <http://www.okidata.com>
and Downtown AOL <http://downtown.web.aol.com>
----------------------------------------------------------------------
To UNSUBSCRIBE send any text to the email address [email protected]
Send posts to [email protected]
This list is moderated by Glenn Fleishman <[email protected]>
For info about the list, send INFO INTERNET-MARKETING to [email protected]
Complete list archives: <http://www.popco.com/hyper/internet-marketing/>
For sponsorship info, add "sponsor.html" to that address
----------------------------------------------------------------------
In this digest:
Help Wanted - Multimedia Coordinator ([email protected])
A European and Global ([email protected] (Paul van Oss))
Crossing Borders ([email protected] (Eric Kallgren))
going international ([email protected])
No more unsolicited mail discussion for a while (Glenn Fleishman
<[email protected]>)
Yankelovich Survey? ([email protected] (Elizabeth Lane Lawley))
----------------------------------------------------------------------
Date: 29 Aug 1995 07:42:20 -0700
From: [email protected]
Subject: Help Wanted - Multimedia Coordinator
Hot Opportunity to Expose Yourself to the New World of Interactive Marketing!
1-800-FLOWERS, the world's largest florist and gift retailer, is recognized
as a leader in electronic retailing. Due to our tremendous growth, we seek a
dynamic individual interested in working with technology and new media
including computer on-line services, CD-ROM catalogs, Interactive TV, and the
Internet. 1-800-FLOWERS is based in Long Island, New York, approximately 20
miles outside of New York City.
JOB TITLE: Multimedia Coordinator
RESPONSIBILITIES: In this position, you will serve a key team player by ...
* working with digital and multimedia art and graphics
* serving as a liaison to our creative agency
* supporting Marketing efforts related to photography & video
* learning about diverse interactive platforms & technology.
QUALIFICATIONS: A creative and artistically talented individual with ...
* excellent Macintosh computer skills
* experience with graphic applications including: Photoshop, Illustrator,
QuarkXPress, and PowerPoint
* experience digitizing art via scanning and compression tools
* knowledge of MAC peripherals including scanners, modems, removable
media/storage devices, CD-ROM, etc.
* familiarity with on-line services, the Internet, & CD-ROM.
* experience with print production, photography, and video a plus.
COMMITMENT: This is a full-time position to begin ASAP.
TO APPLY:
Please FAX cover letter and resume, complete with salary requirements to D.
Iucolano at 516-237-6060 OR (516) 237-6069.
----------------------------------------------------------------------
Date: 29 Aug 1995 08:04:37 -0700
From: [email protected] (Paul van Oss)
Subject: A European and Global
The dominance of North-America on the Internet is very clear. Even in
this Internet marketing group, most of the views are attached to some
physical presence.
The majority of the people that are member of this group have own
WWW-sites, mailing-lists or have own products or firms that should be
sold, with the Internet as an extra medium to do that.
If we look at the number of sites that offer information I hardly
believe that another site is needed. The more we need information.
Information bend to specific purposes.
Take an example. The tourist-industry. This is one of the fast growing
industries and very global.
As a do-it-yourself end-consumer you have an enormous task looking for
a plane-ticket, a hotel reservation, attractive places to go to,
information about cultural and natural sites to visit, cost of living
and flipping through the CIA-fact book about the country.
As a normal end-consumer you still have a lot of choices.
As a service-provider in this area you shout, you make your own
home-page, take care that you are in Yahoo and all the other indexes
and hope for the best.
Let us assume that the Europeans are a bit behind on the Internet-wave
compared to N-America (I don't think we are, we only have more
languages).
We could design our own WWW-sites. We also could unite with the best
content providers to give more content.
What I see is that everybody wants to plant his own tree, that there
are some planters that give space to somebody else to plant a tree, but
that there are hardly any jardinieres.
In other words, I don't see sites with an overall-view where all the
chains in the industry are linked together.
To be very clear, if I focus on an industry and ask content providers
(presence-providers) to specify what the costs are, or what they are
willing to pay for some regular information, the answers are most of
the time inadequate, not comparable and/or not complete. (Specially the
updating is something that is very difficult).
As a consequence, a new tree, a new WWW-site is born. The plants are
more or less the same, with a joined effort so much more diversity
could be there.
I think it would be a wise thing for all the content providers to
welcome other content and to be prepared for that.
Paul van Oss Computer Mediated Communications
Zeeburgerkade 50 &
1019 HG Amsterdam Information Strategy
The Netherlands Consultancy
Phone : +31-20-6934572 Fax : +31-20-6645625
email : [email protected] URL : <http://www.euronet.nl/users/paulus/>
----------------------------------------------------------------------
Date: 29 Aug 1995 08:05:06 -0700
From: [email protected] (Eric Kallgren)
Subject: Crossing Borders
On Mon. 28 Aug. Michael Kruse wrote:
>american companies publishing via InterNet must have (should have) worldwide
>orientied interests. Am I right?
IMHO, you are right that they (we) should, but there isn't a tremendous amount
of evidence that we do - at least not yet. While I can't quote the
statistics, I believe that the international (and certainly the non-English
speaking) Internet audience has yet to reach the kind of mass where American
companies on the net sit up and take notice.
In my experience (shameless plug) building a new web site devoted to the snow
sports with links to hundreds of other sites around the world, two of the best
I have found are based in Canada and France. The entire contents of the
French site are available in both French and English, and you choose your
preferred language at the home page. But at least in my chosen market, links
to sites in non-English speaking countries represent at most 2% of the total,
and not due to a lack of searching.
I believe that it is now appropriate and will soon be necessary to think/act
globally with this market. Now if somebody would just send me a copy of that
on-the-fly language/connotation translator, and explain to me why Canadians
are so good at building web sites...
Eric
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Eric Kallgren [email protected]
[email protected]
GoSKI NETWORK--> www.goski.com <--THE INTERNET SKI CENTER
Linking all the ski & snow sports information on the net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
----------------------------------------------------------------------
Date: 29 Aug 1995 08:06:18 -0700
From: [email protected]
Subject: going international
All,
Michael makes some interesting observations. I agree most
North Americans suffer from a very narrow world view -
It will eventually cost us market share, good will, and political/
economic consequences. We must find ways to communicate and do
business across cultural boundaries - the internet erases the
geographical and not the cultural issues that serve to divide.
I've written on the subject and those with an interest are
cordially invited to visit my home page where you'll find
some recently published articles.
................................................
[email protected] 37.53 N 122.17 W
http://www.wordsimages.com/ewinters/ewinters.htm
................................................
----------------------------------------------------------------------
Date: 29 Aug 1995 08:19:21 -0700
From: Glenn Fleishman <[email protected]>
Subject: No more unsolicited mail discussion for a while
We've beat this horse so dead that there's nothing left; just a discolored
patch on the floor, folks.
I've kept the thread alive much longer than usual to get more people
involved, but we're going in circles now.
If you have more to say -- hold that thought for a while. Let's see how
things shake out.
If someone wants to write the summary of the unsolicited mail thread,
you're welcome to; or the "unsolicited mail FAQ," too. I'd post it in a
second on the web site.
Glenn Fleishman
Moderator
----------------------------------------------------------------------
Date: 29 Aug 1995 08:43:22 -0700
From: [email protected] (Elizabeth Lane Lawley)
Subject: Yankelovich Survey?
I could swear that while feeding my toddler yesterday, I heard the CNN
Headline News anchor reporting on results of a Yankelovich survey of online
users, and showing a figure of less than 60% male, as well as some income
and education figures. But an exhaustive search of the usual online news
and marketing info suspects (InfoSeek wire services and Usenet news,
NewsPage, Yahoo, Hoffman & Novak's site, Interactive Age Daily) yields no
mention of these results. I know Yankelovich was in cahoots with Nielsen
and Commercenet on some surveying projects, but neither of those sites
shows any current results, either. Anybody got more info on this?
Liz
+-------------------------------------------------------------------------+
|Elizabeth Lane Lawley, Director | Internet Training & Consulting Services|
| [email protected] | (800) WIRED-IN * (205) 333-8979 |
| http://www.itcs.com/elawley/ | [email protected] * http://www.itcs.com/ |
+-------------------------------------------------------------------------+
----------------------------------------------------------------------
Our Sponsors:
Okidata <http://www.okidata.com>
Okidata is a 23 year old company that's built its success on meeting
the computer printing needs of small to medium sized organizations
throughout North and South America
Downtown AOL <http://downtown.web.aol.com>
The streets of Downtown AOL are populated with an eclectic group of
merchants, offering products and services that span the spectrum from
novelty mousepads to regional gourmet food items.
----------------------------------------------------------------------
|
|
|
To the best of our knowledge, the text on this page may be freely reproduced and distributed.
If you have any questions about this, please check out our Copyright Policy.
totse.com certificate signatures
|
|
|
About | Advertise | Bad Ideas | Community | Contact Us | Copyright Policy | Drugs | Ego | Erotica
FAQ | Fringe | Link to totse.com | Search | Society | Submissions | Technology
|
|
|
|
|
|
