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Internet Marketing Digest 0430


Internet Marketing Discussion List

Digest #0430

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In this digest:
Re: Bulk e-mail - fixes (marym@Finesse.COM (Mary Morris))
Going accross american country borders ([email protected] (Michael Kruse))
interesting technical articles on web hyperspace... ([email protected])
Marketing Lists ([email protected] (Don Taylor))
Theory of Web-Based Marketing (hoffman@colette.ogsm.vanderbilt.edu (Donna
Hoffman))
Commercial Email (marym@Finesse.COM (Mary Morris))
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Date: 27 Aug 1995 09:26:13 -0700
From: marym@Finesse.COM (Mary Morris)
Subject: Re: Bulk e-mail - fixes

Andrew Carrick said:

> This is the crux of the matter - lets talk solutions not just blacklists
> and mailbombs. We need to develop the kind of filters and systems which do
> what Steve's judicious and patient "delete" does.

[snipped section suggesting large ISPs provide development]

First of all, who are these large ISPs that you are talking about?
Compuserve, AOL, and Prodigy account for less than 25% of the email
users on the Internet. I don't deny that they should contribute, but
I don't think that they should bear the entire burden. If you
really want to make this fly get together with the top 10 email
program developers (Eudora, CCMail, someone who is willing and able
to hack sendmail, ...), add an Internet Engineering Task Force
group, and the big 4 (CI$, Prodigy, AOL, ?MSN). Get these people
to all agree to sit down and discuss this situation at the next
DCI Email World Conference, or Interop. Pointing fingers at only
a few of the players will not improve email. We must unify many
different email systems to make this happen.

This issue has been rehashed 3 or 4 times since this list has
been around and nothing has changed. If you want to make something
happen, I'm all for it, but email is so entrenched it won't be
easy. The first step would be to identify a set of strategic
players and light a fire under them. Is anyone willing to do this?

Mary

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Date: 27 Aug 1995 13:25:49 -0700
From: [email protected] (Michael Kruse)
Subject: Going accross american country borders

Hi to everybody!

My feeling is, that most issues covered within this discussion group are
very much "american-oriented". Although I understand, that talking about
InterNet marketing means "thinking and acting worldwide / without borders
and accross oceans" I do believe, that there are several issues related to
the specific location (country) one respectively the target group is in.

In Germany / Europe InterNet is one of the hottest subjects beeing discussed
presently within all types of companies and media. I do believe that the
American InterNet infrastructure is beeing established much better than the
European one - at this point in time. On the other hand, american companies
publishing via InterNet must have (should have) worldwide orientied
interests. Am I right?

I do not believe, that InterNet can be the only and sole way to make aware
the interests of american based companies. I do see InterNet being and add
on or alternative to company communication processes and sales oriented
interests. My question to the group: What kind of services or performances
are expected / helpful to american based "InterNet companies" outside america?

Just for your "German-Market-evaluation": Microsoft is doing approximately
60% of its business outside the USA. Germany makes up around 25 % of this
outside USA potential.

I`m looking forward receiving your comments on my thoughts and questions.
Regards, Michael
*** ID-MEDIEN,Munich,Germany *** Michael Kruse ***

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Date: 27 Aug 1995 13:29:08 -0700
From: [email protected]
Subject: interesting technical articles on web hyperspace...

The August issue of Communications of ACM is almost exclusively devoted to
designing hypermedia applications. You can also access the material on the
web
at http://www.acm.org/siglink/.

Kay Paciorek
[email protected]

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Date: 27 Aug 1995 13:39:13 -0700
From: [email protected] (Don Taylor)
Subject: Marketing Lists

A while back someone pointed out the URL for the listserv index. When I
visited yesterday I found it had moved, but here's the correct address

http://www.tile.net/tile/listserv/index.html

And, thanks to Richard Layman, I heard of a new marketing group that has
less than 100 members. The Kawasaki creative marketing list - Guy Kawasaki.

For thunderlizards to change the world via great products and marketing

To subscribe send e-mail as follows:

Body: sub KAWASAKI <your name>
To: [email protected]

I'm subscribed but can't give any reports yet. Join, lurk, listen, contribute
when ready if you can.

Doc

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
The Internet Business Division

---> Bridging the gap between business and the Internet. <----

310 Wells Ct Don Taylor, President Hampton, VA 23666-6240 USA
voice: 804.825.0294 email: [email protected], [email protected]
*** Member Virginia Peninsula Chamber of Commerce ***
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

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Date: 27 Aug 1995 13:53:40 -0700
From: hoffman@colette.ogsm.vanderbilt.edu (Donna Hoffman)
Subject: Theory of Web-Based Marketing

Greetings:

An html version of the latest revision of our paper on "Marketing
in Hypermedia Computer-Mediated Environments: Conceptual Foundations,"
is now available at

http://www2000.ogsm.vanderbilt.edu/cmepaper.revision.july11.1995/cmepaper.html

We have an interesting analysis of the Web in the context of traditional,
new and emerging media in the Introduction section. See especially
Tables 1 and 2 and Figure 5 (cool "media map").

We'd enjoy comments.

DLH

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Professor Donna L. Hoffman hoffman@colette.ogsm.vanderbilt.edu
Owen Graduate School of Management 615-343-6904 voice
Vanderbilt University 615-343-7177 fax
Nashville, TN 37203

Project 2000: http://www2000.ogsm.vanderbilt.edu/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Date: 27 Aug 1995 13:56:15 -0700
From: marym@Finesse.COM (Mary Morris)
Subject: Commercial Email

I just signed up to MSN to see what it was like. There is one
interesting item in their MSN User Agreement. It reads:

"You may not under any circumstances, do any of the following:
[a-h skiped]
(i) send Email to Members for any purpose other than personal communication,
including to advertise or offer to sell goods
or services to other Members (except as otherwise permitted by MSP)"

Mary

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