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Internet Marketing Digest 0412
Internet Marketing discussion mailing list
Digest #0412
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The Internet Marketing Discussion List is sponsored this week by:
d.b.Express - data visualization and decision support tools
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In this digest:
Re: Linking to Competitors ([email protected] (Peter Arguelles ))
Netscape IPO ([email protected] (Charles Chickadel))
RE: Internet Marketing Digest #0410 (paciello@shane.ENET.dec.com)
Re: designing for monitors? (marym@Finesse.COM (Mary Morris))
RE: CHARGING FOR WEB LINKAGES ([email protected] (Cliff Kurtzman))
Re: Internet Marketing Digest #0410 (Dave Asprey)
Re: Clickstream comparisons ([email protected] (Steve Bowbrick))
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Date: 13 Aug 1995 11:34:04 -0700
=46rom: [email protected] (Peter Arguelles )
Subject: Re: Linking to Competitors
I have given much thought to this idea (or perhaps ideal), unfortunately few
conclusions were rewarded.
I have a decent site; my content is pithy, if terse; and my pricing kicks as=
s.
Links to the few competitors I've seen would reveal my site as perhaps more
replete. *But why lose the prospect when he's already in your lair?*
My years -- too many years -- in sales regard this as tantamount to sin.
Ninety-nine percent of the effort was getting them there: Have you ever
tried to
walk away from a used car salesperson in the middle of negotiation? Their pr=
ice
drops fast (better a small sale than none). In car sales the first rule is:
"I'll
be back" is NEVER true. In every other sales the first rule is:
Don't let them walk out the door.
Peter Arguelles
President/CEO
- --
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Date: 13 Aug 1995 11:36:27 -0700
=46rom: [email protected] (Charles Chickadel)
Subject: Netscape IPO
No doubt many of you are familiar with Charles Mackay's 1852 classic,
"Extraordinary Popular Delusions and the Madness of Crowds". If Dr. Mackay
were alive today I'm sure he'd include a chapter on the Netscape IPO.
Imagine a company that gives away its browers to sell its servers, which it
also begins giving away. The company has a total of $14 million in
revenues, of which it has managed to eke out a $4 million loss.
As a result of such sterling financial results and innovative business
model 8>) the company raises $2.6 billion with its IPO.
Does anyone attribute this to anything other than techno-hysteria brought
on by hype?
P.S. This isn't a knock on Netscape. I use its browser 1.1 and think it's
quite good and obviously superior to others I've tried.
=C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9 =C9=
=C9 =C9 =C9
Charles Chickadel Communications
Strategic Marketing * Electronic Publishing
3279 20th Street, San Francisco, CA 94110
vox 415-824-7116 fax 415-824-3863
email [email protected]
internet http://www.webcom.com/~home/ccc
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Date: 13 Aug 1995 11:38:06 -0700
=46rom: paciello@shane.ENET.dec.com
Subject: RE: Internet Marketing Digest #0410
Re: Sponsorship at Inet/WWW Conferences
I want to thank everyone for their immediate response to my "ethics" inquiry=
.
Not being a sales or marketing person clearly has it's drawbacks. I've
abandoned my idea completely.
Regards,
- - Mike
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Date: 13 Aug 1995 11:50:49 -0700
=46rom: marym@Finesse.COM (Mary Morris)
Subject: Re: designing for monitors?
> At 3:33 PM 8/11/95, Richard Dean wrote:
> >Right now my (gasp!) Mac runs 832x624, 75Hz, which seems to me like the
> >"normal" way people set their monitors. Some colleagues run their monitor=
s
> >at 640x480, 67Hz in order to see thousands of colors.
Glenn responded.
> Richard, you're dreaming if you think that most people have screens (or us=
e
> resolutions) that are other than 640 x 480. [snip]It makes no sense to
> design for a world larger than 475 pixels wide -- the default Netscape wid=
th.
I'm going to step in here and say that 475 is a little small. That
is not the default for the Solaris Netscape that I have, nor is it
the default for my Windows version of Netscape. It is about right
for my Mac version.
Here's my take on the world. Assume a 500 pixel width for most things
(unless a predominant portion of your audience is Mac). Add the
width attribute to all <img> tags and make it add up to 100%. (ie
<img width=3D100% href=3D"blah"> for a single image,
<img width=3D50% href=3D"blah1"><img width=3D50% href=3D"blah2"> for
2 side by side images...)
Since a good portion of the audience has a version of Netscape that
can handle the width tag, the width tag appears to be in the HTML 3.0
proposed draft, and other vendors are starting to use this attribute,
it should be a forward looking way to present images regardless
of screen size.
As for anything being the "normal" way that monitors are, make sure
you test any of your "good on Mac" graphics on a PC with Windows,
and preferably a background or one other image up. Netscape did
something different with 1.1 which has affected dithering significantly.
Macs look great; many PCs require Dramamine for what should be a
solid color.
In general, remember "normal is something that no one (err, nothing)
quite is".
Mary
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Date: 13 Aug 1995 11:52:16 -0700
=46rom: [email protected] (Cliff Kurtzman)
Subject: RE: CHARGING FOR WEB LINKAGES
"Steve Rittner" <[email protected]> wrote:
>I'm relatively new at this, and recently set up my site.
<snip>
>I have found an enormous number of places that are quite generous in their
>linkages, and ask simply for reciprocity.(& often some reasonable close
>relationship of subject matter, etc.) In that climate, is the practice
>of charging for linkages really a viable one?
>
>On the other hand, I was quite offended recently, when I offered reciprical
>links with another site, and had the marketing dept of that site contact me
>& tell me that I had to advertise with that company to get the privilege.
Speaking from similar experience on the other side of this equation, I can
certainly understand the other company's position. For example, suppose
company X spends $100,000 and a year of its time and effort marketing its
web site on and off line to make it the place to come to tens of thousands
of people each month. Company Y then opens up a new web site related to a
similar topic, with no traffic and asks company X for a "reciprocal link."
So we have a case where company X is referring tons of people to company Y,
but company Y is just sending a few people to company X. Hardly a
reciprocal arrangement.
With our sponsored web sites, if an (on topic) non-commercial site asks for
a reciprocal link, then we usually provide it. But if someone wants to
make a profit off of our extensive investment of time and effort, then we
ask them to pay a reasonable sponsorship fee. I know for a fact that in
one case we instantly quadrupled the sponsor's web traffic and their sales
went through the roof, just from the sponsorship. Their product line was
in the same industry but not directly competitive with anything we were
doing or our other sponsors were doing. Everyone was happy, and it was a
fair and equitable arrangement.
- --Cliff
_______________________________________________________________________
Clifford R. Kurtzman, Ph.D.
The Tenagra Corporation
"Helping businesses and organizations establish their Net.Presence
using Net.Acceptable techniques"
http://arganet.tenagra.com/
713/335-1072
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Date: 13 Aug 1995 11:52:58 -0700
=46rom: Dave Asprey
Subject: Re: Internet Marketing Digest #0410
>On 9 Aug 1995 Kim J. Smith wrote:
>There are more factors than just price and IMHO most companies do not want
>to be judged soley on price.
Most *companies* don't want to be judged solely on price, but for most
purchases, *customers* will buy from the company with the lowest price.
In the past, it wasn't worth the time to call around to find the lowest
price on a purchase, so people generally found a company with good
service and shopped there.
I think this won't last for long, at least for most purchases. As long
as I get a product in the mail a few days after I order it, I don't care
about the "service" level of the company I ordered it from. The net
makes it easy enough to shop for price that more people will do it. I
think anything beyond very basic customer service will drive up prices.
Agent technology and sites which search other sites for their price on a
specific item make price the biggest factor in purchasing behavior.
Net competition is one step closer to economic competition.
An example is the site which searches 5 other sites and returns each of
their prices for a specific compact disk. I did a search and found 3 of
the 5 sites were refusing connections from the search site. When I asked
them why, they said that the number of hits from the search site was
swamping their servers! All were planning to upgrade so they could
handle the hits.
So, list.people, convince me why a net.company can't be successful by
competing on price alone. Is there a hole in my reasoning I don't see?
Dave Asprey
Internet researcher and writer
"Will write for food."
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Date: 13 Aug 1995 11:54:23 -0700
=46rom: [email protected] (Steve Bowbrick)
Subject: Re: Clickstream comparisons
Hi,
>So in the meantime, we thought it might be helpful to contact some
>publications and see if everyone could agree on some guidelines for sharing
>usage stats among each other. It's a touchy proposition since we're all
>competitors and frequently going after the same ad dollars.
>
>Is it realistic to try to do this?
>
>If so, what should the guidelines be to minimize problems?
In the UK, we've just started a body called the IDA (Internet Developers
Association) - inspired by Joe Andrieu's efforts in the US.
One of our projects is to think about measurement. My thinking is that the
only way to avoid the kind of pitfalls you mention is to do the information
sharing in a formal setting such as a trade association. The IDA, for
instance, is likely to take upon itself the task of either:
a) standardising on a single measurement scheme (and attracting group
discounts for the software from a grateful manufacturer, right?). This is
kind of like the model in some existing media.
or
b) Testing and approving (or abbrogating) the many emerging standards so
that participating media owners could be sure they were using a
reliable/useful tool as long as it has the IDA stamp of approval. This is
probably more appropriate in the open environment of the Internet.
In the trade association environment we can not only be comfortable sharing
information - we can go further and make it a condition of membership that
one's figures are published and audited.
A Measurement SIG has alreay been set up here in the UK IDA. We'll be
talking this out over the next few months.
I posted summary minutes of our first meeting here yesterday. If you'd like
to know more, drop me a line.
Steve
- --
Steve Bowbrick, Webmedia [email protected]
vox +44 171 224 7244
http://www.webmedia.com fax +44 171 224 7049
Webmedia is a web production powerhouse mob +44 0802 292 099
"Sometimes a cigar is just a cigar" Sigmund Freud
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The Internet Marketing Discussion List is sponsored this week by:
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d.b.Express - data visualization and decision support tools
with point and click ease.
=46ree 30 Day Trial at website - http://www.pb.net/~dbexpress
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