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Internet Marketing Digest 0411
Sun, 13 Aug 1995 12:06:29 -0700
To: [email protected]
From: "Internet Marketing discussion list" <[email protected]>
Internet Marketing discussion mailing list
Digest #0411
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In this digest:
Re: Sponsorship at Presentations ([email protected])
TOURBUS 8/10 -- ALICE'S RESTAURANT ("TOM VASSOS MBA BES"
<[email protected]>)
An alternative to the Web ([email protected] (Tor Rognmo))
Summary minutes of the inaugural UK IDA meeting last week
([email protected] (Steve Bowbrick))
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Date: 12 Aug 1995 13:21:32 -0700
From: [email protected]
Subject: Re: Sponsorship at Presentations
I am a little baffled about how you planned to indicate sponsorship
at the presentation. Would it be a "verbal commercial"? (Now, a
word from my sponsor...) Would the plug be stealthily inserted?
(As the perfect example of a fabulous company, take ABC...) I would
find the first option annoying, and the second option a bit
unethical. I don't know what company would sponsor that -
considering how few there are that will even pay for links or web
ads.
Can't you get these same sponsors to pay to advertise on your web
site? Or, as Jill? said, go as their eyes & ears (e.g., they pay $x
and get a full report afterwards). Or have conference information
and reports on your site with "We participated in this event with
the kind support of ABC". If the point is to get exposure for them
at the conference, perhaps your written materials could footnote
"Thanks to ABC for sponsoring this presentation" - more open about
the relationship, and less invasive than the commercial. Maybe some
combination of the above?
If you do find someone to pay for your attendance, let me know! I
have a whole wish list of conferences that I would love to attend:
that one in Hawaii, another in Spain, I think London next Spring,
and I've never been to Tokyo...
Sincerely,
Kim J. Smith
====== ___ \== __ \== /== Precision Digital Images
===== / /= / /= /=== http://www.precisionimages.com
==== _____/= / /= /==== 6742 185th Avenue NE #100
=== /====== / /= /===== Redmond, WA 98053 U S A
==__/======______/=___/====== Tel (206)882-0218 Fax 867-9177
E X C E L L E N C E I N A D V A N C E D I M A G I N G
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Date: 12 Aug 1995 13:23:22 -0700
From: "TOM VASSOS MBA BES" <[email protected]>
Subject: TOURBUS 8/10 -- ALICE'S RESTAURANT
TOURBUS
AUGUST 10, 1995
TODAY'S STOP: ALICE'S RESTAURANT
"What a long, strange trip its been."
- -- Gerry Garcia (1942 - 1995)
I've been asked recently if it would be possible for me to
create an abridged version of TOURBUS for people who don't
have a whole bunch of time. Always wanting to please ...
TODAY'S ABDRIDGED VERSION:
Check out http://ibd.ar.com/ger/
Its neat :)
TODAY'S UNABRIDGED "INNA GADA DAVIDA" DRUM SOLO VERSION:
My dad, the Reverend Bob "Bob" Crispen, has been begging me for
months to check out the Green Eggs report at Alice's Restaurant.
Of course, since he is my father, I did what any God-fearing
child would do: I ignored him :)
Actually, ignoring my dad on this one turned out to be one
of the biggest mistakes I have made in a long time. If you
can overlook the silly name (and the obligatory Dr. Seuss jokes),
the Green Eggs Report at Alice's Restaurant is one heck of
a neat Internet resource.
The Green Eggs Report homepage is at
http://ibd.ar.com/ger/
This is a World Wide Web address, so you'll need either a
Web browser (like Netscape, Mosaic, or Lynx) or a copy of
Dr. Bob's "Accessing the Internet by E-mail" to access this
homepage (you can retrieve Dr. Bob's little tome by sending
an e-mail letter to [email protected] which says
GET NEWUSER PACKAGE F=MAIL in the body of your e-mail letter).
What makes the Green Eggs Report at Alice's Restaurant so cool?
Well, Alice has a special database system that browses through
every Usenet newsgroup looking for posts containing a URL.
What is a URL (and no, this is not today's Southern word of the
day)? An URL is a Uniform (or Universal) Resource Locator.
URLs list the exact location of any Internet resource.
(If you want to learn a little more about URLs, check out
Roadmap workshop lesson 23 -- you can get it sent to you
by e-mail by sending an e-mail letter to [email protected]
which says GET MAP23 LESSON F=MAIL in the body of your e-mail
letter).
Some sample URLs would include:
ftp://ftp.sura.net/pub/
gopher://wiretap.spies.com/
http://ua1vm.ua.edu/
Anyway, Alice has this database that scours Usenet looking for
URLs. If the database finds a URL mentioned in a Usenet posting,
it collects that URL and places a link to that URL on the Green
Eggs Report homepage. The Green Eggs Report even breaks (no pun
intended) the URLs up based on what newsgroup the URL was
originally mentioned on.
This means that you can go to the Green Eggs Report homepage,
click on the name of *ANY* Usenet newsgroup that Interests you
(from alt.fan.bill-gates to rec.toys.lego), and see a hypertext
index of every URL that has been recently posted on that newsgroup!
When Alice's little database is running at full force, over 1500
new URLs are added to the Green Eggs Report each and every day
(although I suspect that either Alice or her little database is
enjoying a hard earned vacation -- the Green Eggs Report is not
quite as fresh as it could be).
Eat up, y'all!!
TODAY'S SOUTHERN WORD OF THE DAY
- --------------------------------
Ranch - noun. A tool.
Usage: "I think I left my ranch in the back of that pickup truck
my brother from Jawjuh bard a few munts ago."
=*=\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/=*=
=*= SUBSCRIBE : Send SUBSCRIBE TOURBUS to [email protected] =*=
=*= unSUBSCRIBE: Send UNSUBSCRIBE TOURBUS your-email-addr =*=
=*= Web Site : http://csbh.mhv.net/~bobrankin/tourbus =*=
=*= (stop in for back issues and the logo contest!) =*=
=*= Advertising: E-mail [email protected] w/ Subject: SEND TBRATES =*=
=*=\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/=*=
TOURBUS - © Copyright 1995, Patrick Crispen and Bob Rankin
All rights reserved. Redistribution is allowed only with permission.
(\__/) .~ ~. ))
/O O ./ .' PATRICK DOUGLAS CRISPEN
{O__, \ { [email protected]
/ . . ) \ THE UNIVERSITY OF ALABAMA
|-| '-' \ } )) HTTP://UA1VM.UA.EDU/~CRISPEN/CRISPEN.HTML
.( _( )_.'
'---.~_ _ _& Warning: squirrels.
----------------------------------------------------------------------
Date: 12 Aug 1995 13:23:49 -0700
From: [email protected] (Tor Rognmo)
Subject: An alternative to the Web
Most of the discussion here has revolved around the web with some sporadic
forays into creative e-mailing. One of the other aspects of the Internet
I've been looking into lately is Telnet. Essentially - for those of you who
are not already familiar with it - it allows you to create a 'conventional
BBS' and then provide access to Internet users via freely available programs
like Qvtnet.
Some disadvantages are that you can forget about background tiles and other
netscapisms, that it is text based rather than clickable and that it
requires a little more effort than just launching your favorite web browser.
On the plus side it offers some of the advantages of the conventional BBS
e.g. very high retrieval speed, some graphics and colors based on ANSI,
unlimited space and few bandwidth restrictions, plus ease in creating
multiple levels with differentiated user access (a challenge on the web),
real time chat between users who are online, no problem in password
protecting sections or all of your information, and, not least, two way
communication with the ability for the user to send as well as retrieve files.
If you want to check out a Telnet based site you might for example try
rivercity.email.net which is an 'after hours' Match Maker style place. (You
do need to have a Telnet program installed first.) You will be confronted
with a long questionaire (and they didn't even have to learn Perl and CGI
for that one!) and might stagger around abit in the world of black and white
before you hit the menu item which allows you to configure for color and
graphics. But after that you will find yourself in a house with many rooms
(and lots of barstools) and will have a chance to explore one of the sites
which has announced it is soon going commercial and which has abandoned the
web in favor of - Telnet.
Note: I have no affiliation with riversity.email.net and this is not part of
a marketing scheme. But I thought some other I-net marketing folks who are
in an adventurous mood, and might want to check out one of the alternatives
to the much acclaimed Web, could be interested in sharing this particular
experience.
I'd also be interested in feedback on what others think about potential uses
of this option in the Internet marketing arena..
Tor Rognmo
Netquest Communications
http://www.nq.com/netquest/
323-1873 Spyglass Place, Vancouver, B.C. V5Z 4G6 CANADA
Fax: (604) 873-9397 E-mail: [email protected].net
----------------------------------------------------------------------
Date: 12 Aug 1995 13:24:15 -0700
From: [email protected] (Steve Bowbrick)
Subject: Summary minutes of the inaugural UK IDA meeting last week
Hi,
For your interest, here's a very short summary of the minutes of the
inaugural meeting of the IDA (Internet Developers Association) here in
London, UK last week. The IDA UK came from an idea of Joe Andrieu
<[email protected]> who looks after the US IDA list.
There is a mailing list for members of the UK IDA. It is presently open for
all contributions but is, naturally, targetted at UK practitioners. To
join:
Send e-mail to:
[email protected]
With the following in the body of your message:
subscribe ida-uk
The discussion was lively and the mood enthusiastic (and _very_ hot). Very
few axes were ground and much cold Guinness was drunk afterwards. The
inaugural meeting was written up on the front page of Media Week (a UK
advertising and media trade mag) and should be covered in other media
outlets too. I've had lots of interest from agencies and content developers
since. The IDA looks like it will become the trade body for the emerging
industry doing commercial work on the web in the UK. I see the target
groups being:
* The advertising community
* Web production houses and content developers
* Old-fashioned media owners with new media interests
The meeting was well-attended by people from all three sectors. I posted a
list of attendees to the IDA lists. If you'd like to see it, drop me a
line.
Summary minutes follow. Mail me for the full minutes or if you want to know
more about the organisation.
1. MEASUREMENT - beyond hits. There was pre-occupation (especially among
the ad agencies present) with credible and auditable measurement of access
to web sites (and other online resources). The industry was thought to need
to come into line with the other media in this issue.
2. RESEARCH. The meeting expressed a dissatisfaction with the current
market research, both quanitative and qualitative
3. EDUCATING the market. It was noted that many people in the industry know
very little about the medium and that those who do spend much of their time
doing low-level 'What is the Internet'-style education of clients and
market sectors.
4. COWBOYS. The meeting felt that the industry needs certain minimum
standards to adhere to and that the IDA should decide what they are.
5. TRAINING. It was felt that the IDA could sanction more general Internet
training for the public and the industry.
6 Organisational stuff. For the time being, the committee of the IDA UK is:
**STEVE BOWBRICK**, Webmedia <[email protected]>, 0171 224 7244
**CAROL DUKES**, EMAP, <[email protected]>, 0171 388 2430
**ANDRES VARELA**, Micromedia, <[email protected]>, 0171 353 6330
- --
Steve Bowbrick, Webmedia [email protected]
vox +44 171 224 7244
http://www.webmedia.com fax +44 171 224 7049
Webmedia is a web production powerhouse mob +44 0802 292 099
"Cinemascope? - it's only good for funerals and snakes" Cecil B. De Mille
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The Internet Marketing Discussion List is sponsored this week by:
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d.b.Express - data visualization and decision support tools
with point and click ease.
Free 30 Day Trial at website - http://www.pb.net/~dbexpress
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