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Internet Marketing Digest 0410

Sat, 12 Aug 1995 14:10:36 -0700
To: [email protected]
From: "Internet Marketing discussion list" <[email protected]>

Internet Marketing discussion mailing list

Digest #0410

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----------------------------------------------------------------------
In this digest:
Sponsorship at Inet/WWW Conference Presentations (paciello@shane.ENET.dec.com)
Re: Copyright (one more time (kimmik@bayne.com (Kim M. Bayne))
Re: Linking to Competitors (kimmik@bayne.com (Kim M. Bayne))
Publishing on the Internet Conference ([email protected])
Comparing with Competiors AND Charging for Links (lisainc@intersource.com
(Barry Martin))
Clickstream comparisons (wigley@riverside.MR.Net (Griff Wigley))
copyrights/thank yous
How to generate more inquiries (kimmik@bayne.com (Kim M. Bayne))
Web Sites as Indirect Marketing Comms. ([email protected] (Roy Bayfield))
Email solicitations ([email protected])
Links, Paid & Otherwise ([email protected] (Steve O'Keefe))
Re: Sponsorship at Inet/WWW Conference Presentations (kimmik@bayne.com (Kim
M. Bayne))
Re: Sponsorship at Inet/WWW Conference Presentations (Wally Bock
<[email protected]>)
RE: CHARGING FOR WEB LINKAGES ("Steve Rittner" <[email protected]>)
designing for monitors? ([email protected] (Richard Dean))
Re: designing for monitors? (Glenn Fleishman <[email protected]>)
Sponsorship at Presentations ("J. Ellsworth" <[email protected]>)
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Date: 11 Aug 1995 07:37:10 -0700
From: paciello@shane.ENET.dec.com
Subject: Sponsorship at Inet/WWW Conference Presentations

Hi,

I'm usability Web design engineer for DEC. I also run my own consulting
business for people with disabilities. This past spring I set up my own
web site called, WebABLE. The sites' primary focus is to serve as an
information repository for all disability related information, particularly
product information.

Because of my specialized area of expertise, I am often asked to give
presentations at Inet/WWW shows. I will be presenting at Internet '95
in Boston, focusing on WebABLE. I have a sponsorship "ethics" question that I
hope you can answer:

Would it be inappropriate to solicit sponsorship (in the form of dollars) from
product manufacturers by offering to feature their websites during my
presentation?

It occurred to me that this might be a way of generating revenue so that I
could attend and present at more shows. I see this as a way of advertising
for them and generating a small revenue stream for me. I received several
requests per month to present at shows, but $$$ are a major issue.

Thanks for your advice.

Michael G. Paciello Paciello@shane.enet.dec.com
Usability Expertise Center Phone: (603) 881-1831
Owner: WebABLE (TM) (WWW Server for Accessibility and Disabilities)
URL: http://www.webable.com

----------------------------------------------------------------------

Date: 11 Aug 1995 07:37:34 -0700
From: kimmik@bayne.com (Kim M. Bayne)
Subject: Re: Copyright (one more time)

>From: Lewis Rose <[email protected]>
>So, Kim. don't call this lawyer if you want to sue someone for the right to
>quote you (although undoubtedly some lawyers would take such a project on!).

Rah! Let's hear it for the ambulance chasers! (No offense intended, Lew.)

Lew, your post was great! I'm saving it for future personal reference (fair
use).

Just a reminder, Inetizens...I was being sarcastic/just KIDDING about sueing
(just in case I get caught in the "out-of-context" trap that sometimes
occurs!) :)

Oh, yeah...
Since this is sitting right in front of me. For more information on
intellectual property, such as copyrights, trademarks and patents, contact

Trademark Registration
Assistant Commissioner for Trademarks
2900 Crystal Drive
Arlington, VA 22202-3513

Patent Registration
Commissioner of Patents
Washington, DC 20231
(703) 557-INFO

Register of Copyrights
Copyright Office
Library of Congress
Washington, DC 20559-6000

(I can't help it. I used to be Reference Services Coordinator for an
academic library.)

wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, HTMARCOM Owner
wolfBayne Communications
P.O. Box 50287
Colorado Springs, CO 80949-0287
Tel. (719) 593-8032
email: kimmik@bayne.com
URL: http://www.bayne.com/wolfBayne/
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww

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Date: 11 Aug 1995 07:37:57 -0700
From: kimmik@bayne.com (Kim M. Bayne)
Subject: Re: Linking to Competitors

There are different ways to get the word out about your competitors, if you
take this approach. A rating of your competitors, ala Consumer Reports, can
be viewed as too subjective. The best approach is to let the competitor's
products speak for themselves.

How About a Comparison Chart?
This works well, if you must say anything at all. In high tech circles, it's
pretty common to see a chart of specifications, with the competitors on one
axis and the different specs on the other. That's really the best approach
to use because the other company can't challenge it, presuming you will have
taken the info directly from their published data sheets and kept it up to date.

>[email protected] (Stefaan Van Ryssen) wrote -
>adding comment to the possible links. Of course this is dangerous, because
>you actually have to give away your own view of competitors.

I don't feel comfortable with this "comment" approach.
While on the client side, I interviewed an agency jockeying to get my
account. They asked who else I was talking to. I told them and they
proceeded to bad mouth the competition, making statements about financial
stability ("having trouble paying their bills, just ask ABC Printing
Company") and qualifications ("...a waitress before she took over the media
buying, you know that don't you?").

I almost threw up. I kept wondering what they had to hide and what they
would tell other clients about ME, should we part ways. Needless to say, I
didn't hire them. It does NOTHING GOOD for your image to evaluate your
competition in this manner. Even if you have something nice to say, it can
be viewed with suspicion. Interpret this statement - "And even though their
ad campaign didn't bring in any sales leads, it won an award at the local
level."

This brings up another thought. In advertising, it is not uncommon to see
Brand A take out a full color ad in a national publication with a headline
that slams Brand B. Sometimes this approach works and sometimes it doesn't.

Maybe I'm being idealistic, but I really don't want to see this happen to
the Web. Yes, we've seen a few examples of this already in newsgroups by
individuals posting their opinions, which has caused quite a stir. That's a
different issue.

But the last thing I want to do is go to a Web site and read, not about the
company I'm visiting, but about how their competition measures up (unless
it's a chart, as above). In some cases, the <a
href="http://www.company.com/competitors.html">Competitors</a> will become
some marketing manager's soap box to tell everyone just how much he thinks
his/her competition stinks! Especially in response to one of those
competitive slam ads.

Let's not sink this low.

wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, HTMARCOM Owner
wolfBayne Communications
P.O. Box 50287
Colorado Springs, CO 80949-0287
Tel. (719) 593-8032
email: kimmik@bayne.com
URL: http://www.bayne.com/wolfBayne/
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww

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Date: 11 Aug 1995 07:39:06 -0700
From: [email protected]
Subject: Publishing on the Internet Conference

How to Market Publishing Services on the Internet, October 18 & 19, 1995 in
Washington, D.C. at the Radisson Barcelo Hotel. Learn from the following
industry leaders: Electronic Newsstand, Inc., Hearst New Media & Technology,
Ziff-Davis Publishing Company, U.S. News & World Report and many more!!

Conference fee: $1,195. For more information call 1-800-882-8684 or e-mail
[email protected]

Thank you!
Linda Moran
IQPC
Marketing Manager
201-812-5193
[email protected]

----------------------------------------------------------------------

Date: 11 Aug 1995 07:39:36 -0700
From: lisainc@intersource.com (Barry Martin)
Subject: Comparing with Competiors AND Charging for Links

On 9 Aug 1995 Kim J. Smith wrote:
"Regarding linking to competitors' pages -- just be darn sure that
your PRODUCTS and your WEB PAGE are far better than theirs. Even
then, why give away visitors, or even remind them that competitors
exist?" <snip> and "...Overall, I think it's not worth it.
Try putting up a comparison matrix instead, as we have done."

You may not be referring to price matrixes alone but,
since much of our content is price tables for many different stock
numbers, a comparison matrix was our first inclination. In fact,
the competition, which in most cases is bigger and longer
established, is very influential in our pricing. Amazingly, we are
are almost always priced just below them. Yes, "We lose money on
every sale but make up for it in volume." ;-)

There are more factors than just price and IMHO most companies do not want
to be judged soley on price. Quality is probably equal
with everyone in the business (business forms and checks). Turn
around time varies a little bit. Amount of selection and ease of
selection is the factor where we are trying to excel. As an
experiment, yesterday we put links to the four online competitors
that we have found. Regular printed catalogs or face to face sales
are the usual ways to buy forms. While are online catalog still
needs some work, we think it is the easiest place to find and buy
these types of products. We also realize the inherit danger of being
much too close to our own project which makes rational objectivity
almost non-existent. In any event, much of the previous discussions
on this list had a lot to do with our decison to put in the links.
To do so was favorably perceived by the consumer. Most people will
probably find us because of an indexed search engine that probably
listed our competition as well. We will undoubtedly agonize over this
for some time to come...but is sure is easy change it.

Sales are starting to come in and we ask ourselves "Why on earth would
people buy our stuff this way?" The first answer that comes to mind was
"because they can!" I buy stuff on the net because I can and because I
can easily search for products based on specs and price. I guess people
spend their money where they spend their time. It could be the net, the
mall, the T.V., the mail order catalog, the office, etc.

We also try to offer an environment that is informative and enjoyable for
our targeted market so that they "hang out in our store" and feel that this
is the place to get their stuff. This brings up another timely topic today.

>Re:Charging for Links
>

We have considered adding links to other
sites that would be interesting to the same target market. However, this
has just been made more dificult by the fact that we were courted by an
agency who wants to sell links on our pages. You try to take the high road
and look at the long term and so forth. Then...immediately after signing the
agreement, feelings that I had not planned on started to surface. If we sell
links (with thumbnail logos) then what is the proper format to list links
that might also be of value to you potential customers. I am imagining
something like a general directory of companies perhaps with only addresses
phone numbers and not URLs. The closest analogy I can come up with is a
magazine.
It has advertising, as well as editorial content, posted letters to the editor,
reviews, etc. We DO NOT want to be compromized and still want to allow sig
lines
in our reviews and posts as an incentive to participate. Should I not be
worrying
about this? Does it seem backwards to to be concerned about the free links
when
so many others wonder how to get paid for links? Should I just do what I
think is
right and let the advertisers decide if they want to buy ad space?

I am a big believer in the spirit of community and sharing info on the net
but then again I am in business. I can't help it but I feel the need to lie
on a couch and talk this out. I would ENJOY more discussion from others on
this.

- ----------------------------------------------------------------------------
Barry J. Martin
LISA, Inc
Accounting Software Reviews and Forum
Software Compatible Business Forms and Checks
http://www.intersource.com/~lisainc (thanks Mr. Heath)

----------------------------------------------------------------------

Date: 11 Aug 1995 07:40:22 -0700
From: wigley@riverside.MR.Net (Griff Wigley)
Subject: Clickstream comparisons

Here at the Utne Lens, we'll soon be celebrating (recovering from?) our
first month on the web and we'd like to find out how our usage stacks up
against similar sites, instead of just the widely publicized stats of
Netscape, Yahoo, Pathfinder, Hotwired, etc. Sites that are emags/epubs
like ours, such as:

Feed
International Teletimes
Meanderings
Urban Desires
Virtual Mirror
Word

We've contracted with I/Pro (Internet Profiles Corp) for clickstream
analysis but it'll be awhile before they have enough similar clients who
all agree to share stats, or till an ABC audit-type of service for the Web
is established with the stats publicly available.

So in the meantime, we thought it might be helpful to contact some
publications and see if everyone could agree on some guidelines for sharing
usage stats among each other. It's a touchy proposition since we're all
competitors and frequently going after the same ad dollars.

Is it realistic to try to do this?

If so, what should the guidelines be to minimize problems?

- --
- Griff
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Griff Wigley, Online Manager The Utne Lens, Utne Reader
MAIL: mailto:wigley@utne.com 1624 Harmon Place, Suite 330
VOICE: 612/338-7045 ext 36 Minneapolis, MN 55403
FAX: 612/338-6043 WWW: http://www.utne.com
INFOBOT mailto:info@utne.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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Date: 11 Aug 1995 07:40:50 -0700
From: kimmik@bayne.com (Kim M. Bayne)
Subject: How to generate more inquiries

For those of you interested in a bit of Internet trivia and for those of you
who were wondering just when they'd get around to it...

>From: [email protected] (Peter Moore)
>Oddly enough, we're working on a Women of the Internet pictorial. [edited]
>You might want to suggest to some of your girlfriends
>to send their pictures to Beth Mullins, c/o Playboy,
>680 N. Lakeshore, Chicago, IL. 60611

Maybe this is that "Integrated Marketing Communications" approach I've been
touting so much -
1. Use a good mix of traditional media to promote your products and services
2. blend Internet tools into your marketing plan
3. pose in Playboy

Interesting way to generate sales leads, eh?

;)

wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, HTMARCOM Owner
wolfBayne Communications
P.O. Box 50287
Colorado Springs, CO 80949-0287
Tel. (719) 593-8032
email: kimmik@bayne.com
URL: http://www.bayne.com/wolfBayne/
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww

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Date: 11 Aug 1995 07:42:44 -0700
From: [email protected] (Roy Bayfield)
Subject: Web Sites as Indirect Marketing Comms.

I read with interest an interview with Barry Layne (VP of Ketchum
Interactive) in the hard copy newsletter 'Interactive PR', in which he said

"The promise of the new media . . . is in controlling the editorial
environment in which your message is communicated."

- - referring also to the possibilities of branding on-line communication
processes.
In other words, making the medium itself part of the marketing
communications process.

This is an exciting idea. Moved to check out Ketchum's website, I found
*not* material about theri marketing and PR activities, but instead 'The
Ketchum Kitchen' <http://www.recipe.com/recipe/index.htm>, an excellent
site crammed with food-related resources, with no *direct* mentions of PR,
advertising or marketing.

On one level, their creation of the 'Kitchen' acts as a showcase of the kind
of service they can presumably offer clients (although it is not framed as
such). However, I believe something more interesting is being attempted
here, in the area suggested by BL's comments in the interview. Food is
universal and integral to everyone's lives; the more time potential clients
(admittedly, a tiny fraction of the 'Kitchen' accesses) spend 'in' the
environment created and maintained by Ketchum, the closer they might feel to
the company. The use of food as the main metaphor in this exercise might
well send lots of signals beneficial to Ketchum's corporate identity.

My question is: has anyone else observed similar exercises, i.e. the
creation of interactive environments as indirect marketing communications -
designed to bring customers into the virtual environment of a company,
without explicitly trying to sell them anything? Is this approach thought to
be potentially useful?

Roy Bayfield, Marketing Officer, University of Wolverhampton, WV1 1SB, UK
Email: [email protected]
Phone: + 44 (0) 1902 322457 fax: + 44 (0) 1902 322686
http://www.wlv.ac.uk/
*Cute sayings go here. Sometimes.*

[ Moderator's note: In the interests of full disclosure, for which I have
been criticized recently, Ketchum Kitchens is a client of POPCO and hosted
on our systems. This posting was not solicited -- GF]

----------------------------------------------------------------------

Date: 11 Aug 1995 09:00:09 -0700
From: [email protected]
Subject: Email solicitations

My company has established a web site for marketing and customer support.
Naturally it has an e-mail gateway for customer feedback.

But here's my gripe: I don't like e-mail solicitations from people who want
me to switch ISPs, or sponsor their web pages, or auction off some links.
Sometimes it seems that everyone who has a WWW-related marketing business
spends half the day surfing corporate sites and socking them with some
unsolicited promotion via the e-mail gate on the web page. I hate going
through and separating this "junk mail" from real inquiries by real
customers.

I want to continue receiving offers from people who would like to help me
make my WWW marketing more effective, but I will delete all such offers that
come via e-mail. My snail mail address is on the home page.

Mike Shimazu
Molecular OptoElectronics Corp.

----------------------------------------------------------------------

Date: 11 Aug 1995 11:53:15 -0700
From: [email protected] (Steve O'Keefe)
Subject: Links, Paid & Otherwise

I've purchased links for some of my customers, and I wouldn't hesitate to
buy more if the numbers were right. Recently, I bought a hotlink on NetMart
<http://www.netmart.com> for a client. They charge $60 for six months and
they register the link in 28 net indexes and directories. I'll report back
once I've tabulated the results. NandO Net <http://www.nando.net> has a
reasonable charge for hotlink banners on their popular pages.

I don't think it hurts to link to your competitors -- as long as you have
confidence in your products and your site. Linking is very important if
you're trying to get a reputation as *the* site on a certain subject -- a
common web marketing strategy.

One disappointing trend is the gratuitous "links to other sites" page that
is not maintained or has links to Lycos, Yahoo, WebCrawler, EInet and other
places that are already on everyone's hotlist. I think if you have links to
other sites, they should be focused on your area of expertise.

STEVE O'KEEFE <[email protected]>
Internet Publicity Services for Book Publishers & Authors
Web: http://www.bookport.com/welcome/okeefe/IPS

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Date: 11 Aug 1995 11:55:28 -0700
From: kimmik@bayne.com (Kim M. Bayne)
Subject: Re: Sponsorship at Inet/WWW Conference Presentations

>Would it be inappropriate to solicit sponsorship (in the form of dollars) from
>product manufacturers by offering to feature their websites during my
>presentation?

I give quite a few Internet marketing presentations at industry conferences.
Personally, I would feel uncomfortable giving a presentation that consisted
of "paid commercial announcements." I have informal guidelines about sites I
display
- - elements of each site must illustrate the point I am trying to make
- - if I find a better site to display, I'll use it in my next presentation
- - I don't get paid for displaying sites

Why? I'd like to maintain some "journalistic" integrity here. As a
presenter, you are positioning yourself as an expert in the field and it's
up to you to present a fair and accurate view of the material. Audience
attendees can have their "bullsh**" filters finely tuned and anything that
even remotely smells of commercialism can cause them to discount what you
have to say.

Most of the information I present at conferences falls under the heading of
educational, "how-to" sessions and NOT a blatant sales pitch for any
particular company. I'm even sensitive to the fact that anything I say is a
thinly veiled attempt to market my services as a consultant.

I hand out evaluation forms at my presentations with the question "Was the
presentation too commercial?" 99.99999% of the people who responded at my
Dallas Webseminar program said "No." One person reponded that my
presentation had "no commercial content whatsoever." However, one person
said "Yes", because I mentioned my clients a few times as examples. I think
it's my responsibility to tone it down even further, because the reason I'm
there is to share my knowledge.

I want attendees to feel they have come away with actionable, useful
information. You may be presenting with a different strategy in mind, which
means your attendees will have different expectations. You make the call.

wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Kim M. Bayne, HTMARCOM Owner
wolfBayne Communications
P.O. Box 50287
Colorado Springs, CO 80949-0287
Tel. (719) 593-8032
email: kimmik@bayne.com
URL: http://www.bayne.com/wolfBayne/
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww

----------------------------------------------------------------------

Date: 11 Aug 1995 14:25:11 -0700
From: Wally Bock <[email protected]>
Subject: Re: Sponsorship at Inet/WWW Conference Presentations

I believe it is unethical to solicit sponsors for sites used in a speech
or other public presentation. I'm being paid to make the presentation and
the purpose is to achieve whatever the folks hiring me set as the
objective. That objective should drive the selection of sites used as
examples. Nothing else.

I also believe it's bad business to solicit sponsors for sites used as
examples in presentations for the same reason that I do not take finders
fees for anything I recommend in my capacity as a consultant. I do not
want my clients or prospects to even entertain the suspicion that anything
I recommend is done for any other reason than that it's the right choice
for them.

--
Wally Bock
Cyberpower Alert! (tm) Newsletter
The Expertise Center http://www.expertcenter.com
Email: [email protected]
Phone: (510)-835-8522

----------------------------------------------------------------------

Date: 11 Aug 1995 14:56:41 -0700
From: "Steve Rittner" <[email protected]>
Subject: RE: CHARGING FOR WEB LINKAGES

Hi All,

I've been following the discussion of charging for web linkages
with great interest. Just how pervasive is this practice?

I'm relatively new at this, and recently set up my site.

Perhaps I am naive but I thought that the whole idea of the WWW was just that---
a web, with ample linkages from site to site.

I have found an enormous number of places that are quite generous in their
linkages, and ask simply for reciprocity.(& often some reasonable close
relationship of subject matter, etc.) In that climate, is the practice
of charging for linkages really a viable one?

On the other hand, I was quite offended recently, when I offered reciprical
links with another site, and had the marketing dept of that site contact me
& tell me that I had to advertise with that company to get the privilege. It
simply made no sense given the amount of free reciprical linkages and
indexes that are available. Furthermore, the negative PR it generated
certainly was
not productive to that source. (And I'm not talking about fortune 500 Co.)

These comments are in no way to give anyone a hard time.
All of you folks are marketing experts, and I find your comments quite
interesting.
And I'd be curious about your thoughts.

Dr.Steve Rittner
Rittners School of Floral Design
U.S. Mail: 345 Marlborough St., Boston, Ma. 02115
Phone: (617) 267-3824
Email: [email protected]
WWW:http://www.tiac.net/users/stevrt/index.html
The Only Floral Design School of Cyberspace.

----------------------------------------------------------------------

Date: 11 Aug 1995 14:57:23 -0700
From: [email protected] (Richard Dean)
Subject: designing for monitors?

Howdy...

we're having a little debate here at work about designing for certain
monitors, as opposed to designing for browsers--- please forgive/correct
any tech errors, I'm not a monitor guru:

Right now my (gasp!) Mac runs 832x624, 75Hz, which seems to me like the
"normal" way people set their monitors. Some colleagues run their monitors
at 640x480, 67Hz in order to see thousands of colors. Problem is, at that
resolution, it looks like you read books with a magnifying glass three feet
thick, and the non-scrollable part of the screen is very very small. A
client has told me his VGA monitor has less space as well. My feeling is
that designing for a 14" monitor is a good compromise overall since many
home pc's seem to be bundled with about that size-- of course that doesn't
help me decide what resolution to design for....

any help, input, etc to set this in perspective would be appreciated...

rich dean
strategic interactive group

----------------------------------------------------------------------

Date: 11 Aug 1995 14:58:35 -0700
From: Glenn Fleishman <[email protected]>
Subject: Re: designing for monitors?

At 3:33 PM 8/11/95, Richard Dean wrote:

>Right now my (gasp!) Mac runs 832x624, 75Hz, which seems to me like the
>"normal" way people set their monitors. Some colleagues run their monitors
>at 640x480, 67Hz in order to see thousands of colors.

Richard, you're dreaming if you think that most people have screens (or use
resolutions) that are other than 640 x 480.

In the PC world, I know that often users have the choice of having 600 x
800 or thereabouts. And perhaps many of them use that resolution.

In the Mac world, it wasn't until recently that it was affordable to get a
monitor that did higher than 640 x 480 (the Apple Multisync was the first
one that really broke the price barrier).

It makes no sense to design for a world larger than 475 pixels wide -- the
default Netscape width.

Glenn Fleishman
Moderator

----------------------------------------------------------------------

Date: 11 Aug 1995 16:05:38 -0700
From: "J. Ellsworth" <[email protected]>
Subject: Sponsorship at Presentations


The question before the house is:

>>Would it be inappropriate to solicit sponsorship (in the form of dollars) from
>>product manufacturers by offering to feature their websites during my
>>presentation?

What Kim said.

I'm invited to do a lot of presentations for businesses, trade shows,
academic conferences etc., and my firm position is that this kind of
sponsorship is not appropriate at all.

A lot of people offer me a surprisingly diverse range of remuneration,
gifts, bonuses, uh ... favors [read bribes] to feature their site in my
books and/or presentations, and I believe that to accept those in any way
compromises my professional reputation. The same would apply to seeking
those sponsorships as well.

If I say, the XXX.XXX site is great in my professional judgement, that
judgement has to be as free from bias as I can possibly make it. I'm
applying everything I know in making that choice for that presentation, for
that example.

Now, for trade shows, how about trying to get a company to sponsor part of
your trip by being their eyes and ears at the show? Or their representative
at the show? Lots of companies can't go to these shows, and you could
provide a valuable service.

Jill

++++ J. Ellsworth, Ph.D. aka Dr. E [email protected] ++++++
Senior Partner, Oak Ridge Research http://www.oak-ridge.com
Author: The Internet Business Kit, John Wiley & Sons

----------------------------------------------------------------------

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