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How to make big dollars with bumper stickers
HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the kind of business that might grow out of a conversation
over a couple of beers at your favorite tavern. Imagine for a moment
this scenario: Someone suggests that the owner should sponsor a
summer picnic or softball game. The question then comes up as to
how to advertise it, and someone suggests bumper stickers. And the
basics of a very lucrative business are set in motion.
As you consider this idea for a source of income, your first
decision will be whether to first line up people willing to "wear"
the bumper stickers on their cars, or the business owners who will
want to advertise in this manner.
One person who started such a business a few years ago found it
easier to sell the business owner by telling him that 100 to 200
people were all set and willing to wear his bumper sticker
adver-tisement, because such people were known by him to be in the
area.
All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as you
can to agree to "wear" a bumper sticker. You might offer to pay
them $10 for three months, or $5 for six weeks . With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't have too many turndowns. One person we know runs an ad in his
weekly shopper newspaper, advertising the fact that he pays money
just for "wearing" a bumper sticker. And of course, don't overlook
the pulling power of all the bulletin boards in your area
businesses.
This is an ideal business for constant free publicity write-ups in
your local newspapers, plus interviews on radio and TV talk shows.
At first, you'll want as many people as possible to "wear" bumper
sticker ads. What you'll want to stress in any publicity write-ups
or media interviews is the fact that you've got the "vehicles for
exposure" lined up and organized so that any potential advertiser
needs only to give you a call, and you can launch his advertising
program immediately.
Next, you check with a number of printers and determine the cost to
have bumper stickers made to order. Generally, you should be able
to get a thousand bumper stickers for $100 or less. Whatever the
cost, this initial outlay should be absorbed by your charge to the
advertiser.
So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to charge
the advertiser.
You should always charge on a "per car" basis, i.e., on a basis of
circulation, as newspapers do. So, you could charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total over six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, and $500 as payment for the cars
"wearing" the bumper stickers, and you would end up with a profit
picture of $2,400 for those six weeks.
In the beginning, you should be the one calling on potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a natural
multiplication of your efforts. Run an ad in your local paper for
commission sales people. Brief them on the basics and get them out
on the street selling advertisers for you.
The best time to launch a business of this kind is during the fair
weather seasons, or just in advance of general political elections
in your area. Once established, however, the business can, and
should sustain itself year round.
The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've got
people all over town spreading the word - talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.
It's easy! It's simple! And it works! Compared with other, more
traditional advertising methods, bumper sticker advertising is very
low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe - 6th and Main - That's where I'm going - How about
you? Another idea is to make the lettering on the bumper stickers
luminous to the headlights of the cars following. Most important,
be sure to make your lettering easy to read, and the message easy to
comprehend at one glance.
Actually, you could start at the front of the yellow pages in your
phone book and probably never run out of places ready to be sold on
your plan of bumper sticker advertising. Some of the more
traditional places to sell this kind of advertising include:
* Taverns * Pizza Houses
* Flea Markets * Physical Fitness Clubs
* Political Campaigns * Newspapers
* Radio & TV Stations * Insurance Companies
* Appliance Repair * Travel Agencies
* Movie Theaters * Sporting Goods
* Auto Repair Shops * Trade Schools
* Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in the manner you propose, and how your method is more
positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or "catchy" the message on the bumper
sticker, the more it will make people talk and respond. For ideas
along these lines, go back to the yellow pages of your telephone
book and read all those short, crispy one-liners .
Remember also that advertising is a form of "brainwashing" and the
more people see the message, the stronger that message is imprinted
in their minds. Therefore, when they need or are in the market for
the services or product offered by the advertiser, they'll quickly
refer to the strongest, easiest-to-recall advertising message in
their minds. And that, of course, means that if the prospect sees a
specific advertising message on the bumpers of the cars in front of
him day after day, when he's ready to buy, that particular
advertiser will be the one he will patronize.
You can expand this business to include magnetic signs on the sides
of cars, saddle-back signs on the back of cars, and even signs in
the yards in residential neighborhoods. As I've explained in this
report, line up your "method of exposure," determine your costs and
then go after the advertisers. It can be a very easy way to achieve
real wealth and independence for yourself!
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