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Money- Maker's Guide to Easy Mail Order Riches
MONEY-MAKERS' GUIDE TO EASY MAIL ORDER RICHES
Selling products and/or services through the mail is one of the
fastest growing methods of doing business in the world today. It's
estimated that sales for 1994 will top the 100 billion dollar mark!
Millions of people from all walks of life, and in all parts of the
world are "into" mail order, with more coming in every day. Some of
them are grossing in the millions, others are chalking up sales
figures of several hundred per month, and there are others who only
give it a quick try, make a few dollars and drop out.
Mail order selling appeals to almost everybody with a desire to get
rich. Generally, it doesn't require complicated equipment, a lot of
start-up capital, or an expensive office. Mail order is a kind of
business that can be run by anyone from the comfort of his or her
own home.
About all that's required for success in mail order selling is an
understanding of what you're doing - it's not a game or a kind of
thing you want to just give a quick try... It's a way of doing
business, and requires a good understanding of what people buy, why
they buy, and an operational plan that will lead you to success.
In order to make it big in mail order, you must understand that it's
a selling business. Thus, you've got to decide on what you want to
sell - who your buyers will be - and know why they buy - and then,
program your selling efforts in such a way that these people will
buy from you.
The best, and the easiest selling product or service - because it
has the greatest appeal to the most number of people - is
information that gives people knowledge or instructions that will
enable them to get rich. The bottom line is simply that everybody
in the world wants to know how they can get rich - without putting
forth too much of an investment in either money, time or effort.
So, the first thing that you should do is some marketing research:
Look in all the publications running mail order advertisements and
opportunities - get a good understanding of what they are doing -
how they are doing it - and then formulate a business plan of your
own that will allow you to duplicate what they're doing.
With get rich information or instructions - and knowing that to make
the really big money you have to be the author or a prime
distributor - there are two ways to go. You can become the author
with all the involved headaches and demands upon your time, or you
can buy the reproduction rights and re-sell or distribute them as
your own.
As the author, you'll have to do the research, the writing, the
printing, advertising, and order fulfillment.
As a prime source distributor, you can pay a one-time fee for the
reproduction rights - then spend your time and money on selling
efforts. You still have to handle the printing, the advertising,
and order fulfillment - but you have the advantage of "choosing and
picking" only what you feel will make money for you. With most
writers, only about 10% of what they spend hours, weeks, even months
researching and writing, ever sells for them. Writers are just not
geared to the profitable marketing of their materials.
Your initial marketing research should give you a good idea of what
is selling - what the people are buying - and which titles of any
particular author you want to promote, and sell for your own
profits.
The next thing is to look through all the publications you can find
that carry mail order ads - those that run issue after issue (but
not those run as fillers by the publisher) are usually the ones that
are making money for the people selling them (or you can bet they
wouldn't keep running them!).
Decide which kind of program you want to run, and how you want to
make money... The best ad to run is one that offers a free report
relative to a money making plan. Your ad might read: FREE REPORT!
Insider's Secrets to Your Own Million Dollar Multi-Level Empire.
Send SASE to (your name and address).
In reply to each of the responses you get to this ad, you send them
a one page report that briefly explains your multi-level secrets,
with an invitation at the bottom for those really interested in
multi-level marketing, to send in another $15 or $20 for your
complete multi-level marketing "how-to" manual. You can then fill
up their SASE with other offers, such as the availability of mailing
lists for rent, a multi-level program of your own, and a listing of
other business success reports you're offering.
At the same time, you compile the names and addresses of all the
people sending for either your free report or their own materials,
and you have the beginnings of a mailing list of your own that you
can rent out over and over again at huge profits to your self.
Clip the stamps off the envelopes as you receive them, and save them
in an old shoe box. When you have a box full, you can sell them to
any number of stamp collectors, and pocket an easy $10 or $15.
Save all the envelopes with return addresses, and when you've
accumulated a thousand or two of these, you can send them in to list
compilers and pocket another $50 to $100...
The other way of advertising is the offering of your report or book
for sale from the ad. Such an ad would read about like this:
Insider's Secrets to Your Own Million Dollar Multi-Level Empire.
Dynamic new report shows the easy way. Send $3 to (your name and
address).
It's very difficult to sell anything directly from a classified ad
because there just isn't space enough in which to do a complete job
of selling. Thus, if you do try to sell from a classified ad, be
sure to keep your selling price under $5.
A $3 item should pull well with a classified ad - A $5 item will
take at least a one inch display ad - A $20 item will take a
well-written full page ad, and anything more than $20 will require a
professionally written sales letter.
When you're just getting started in mail order selling, stick to
small classified ads - test the pulling power of your ad, and your
product, as well as the publication your ad runs in...
Analyze and practice rewriting some of the ads other people are
running - experiment, and run a few ads in only one or two
publications - and then build upon your success. In other words, if
your first ad costs you $30, and you take in $90 - take that $90 and
run the same ad again, not only in the same publication, but in a
couple of other publications as well. Use your profits to expand
the exposure of your offer - let as many people as possible see it.
It's important to note that you cannot expect to "live off" the
income from your beginning business efforts. You have to have
"other" money to pay your lights, water, and gas bills.
Mail order success is built upon the wise investment of your
advertising dollars. Take $100 and run a classified ad for your
reports in one of the big national publications. Figuring that from
that first $100, you take in $300, run the same ad again in that
publication, and at the same time in two other publications. Thus,
your real profits should triple - and if you keep on reinvesting
your profits in additional advertising exposure -conceivably within
six months or less you should be hauling in several thousand dollars
per month in profits.
Complete reproduction and re-sale/distribution rights on this report
come automatically as part of the purchase price of this report.
This applies as well to the other reports you purchased as a part of
this offer.
Hopefully you will make good use of these reports on your way to
mail order riches!
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