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How to Make Big Profits In Mail Order Starting Fro


HOW TO MAKE BIG PROFITS IN MAIL ORDER STARTING FROM SCRATCH...

A lot of people are going to tell you that there are "no more
secrets" to making the big profits in mail order. These same people
will laugh at you and call you a "fool" for wasting your time
chasing rainbows that don't exist...

But, don't you believe them, or even listen to them! The
opportunities for wealth beyond your wildest dreams - via the direct
mail sales of a product or service - have never been greater!

If you have an idea - a product or service - now is the time to
capitalize on it via mail order selling. You can definitely start
"on your kitchen table" and parlay it into millions of dollars...
others have done it, are doing it... and now, it's your turn for a
piece of the pie...

As with any other profitable business, the procedure of making
"profits" by mail has its own set of rules. Learn these rules,
adhere to them, adjust them to your own circumstances - draw up a
"battle plan" and work your plan... Persevere, be aware of other
people's marketing methods, continue upgrading your own product or
service, and with determination, you can become a millionaire in your
own right... And then, you can look over your shoulder at those who
were laughing at you, and perhaps help them in some small way...

Knowledge, and the ability to use that knowledge, are the basic keys
to success. You must know what heights you want to attain,
understand what it takes to attain those heights, and then dedicate
yourself to getting there.

The rules to achievement of success in direct mail success have to
do with l) Market Research, 2) The use of the "right" mailing
lists, 3) Customer Follow-Up... If you can understand the "hows and
whys" of these rules, then there's virtually no way you help but
succeed in the field of mail order, even starting from scratch...

Market Research has to do with the selection of the proper product,
identifying your "most-likely" buyers, and getting your
product-offer to these people.

Product selection is very basic, and thus the most important first
step. Stop and think - look around yourself - and listen to what
the "people" are clamoring most for...

In this day and age, much of the noise in the air has to do with:
How can I find a job... How can I put together a resume that will
get me a job when I spot an opening... Where are the jobs... With
these thoughts in mind, the person who writes, publishes, and gets
an instructional manual or even a newsletter relative to these
questions, to the people, will sell as many as he can produce...

So, step one is to "listen" to what the people are wanting, and then
to satisfy those wants. You do this by spending some time
researching the subject. Visit your local public library, interview
a number of people involved who have succeeded in satisfying their
wants, conduct a few "dry runs" for personal experience and then
write your manual.

The "secret" to ultimate wealth is the capability of producing a
product that can be duplicated an unlimited number of times for
pennies, and sold for dollars. A great many people get "bogged
down" within this "rule" because they don't understand "time and
motion" requirements.

As an example, if you were to stage seminars for the unemployed in
your area, to help them to find and land jobs, you would undoubtedly
make a fortune very quickly. But, you would be committed to a
certain expenditure of time every time you prepared for, and staged
a seminar. Thus, you would be making a lot of money for yourself,
but at the same time, you'd sustain a loss of time to enjoy your
wealth doing the things you always wanted to do, once you became
rich. The only way around this would be to train and hire other
people to prepare for, and stage the seminars which would mean you
would then be dividing your profits.

At the bottom-line then, the "only way" is to write something which
can be duplicated as often as necessary, and sold virtually forever.
Look at it this way, you spend a full month organizing your material
and writing a manual that costs you $1 per copy to produce in
quantity. You sell it for $20 a copy, and over a period of three
years, you sell three million copies - in essence, that amounts to
$60,000,000 for one month's work!!!

So, writing something "the people want," is the only way to go...
But, be careful... Make sure you've done your homework and what you
write about is what the majority of the people "will stand in line
to buy..." Listen to what the people want, and then give it to
them... This is the product selection part of your market
research...

By listening to the cries for help, and catering to them, you will
not only have "discovered" the proper product, you will have also
"identified" your buyers. Do not try to interest the people in
something that does not specifically fulfill one of their wants.
Don't mistake a casual interest or complaint as "the voice" of the
masses. Spend some time "listening," and then write to satisfy what
"the people" want.

Once you've got your product ready for customers to buy, you should
spend some time creating the proper sales letter and/or circular
you'll use in presenting it to your potential customers. Above all
else, your sales materials must radiate an image of professionalism
and sell - sell - sell...

Use quality paper and printing in presenting your sales message.
Present what you have to say, not in manner that tells the prospect
who you are, how well qualified you are to write on the subject, or
how much work you put into the project; but from a stand point of
how the customer is going to benefit from buying a copy of your
manual.

As an example - General Motors doesn't advertise cars by telling you
how they were designed and engineered - built - by college graduates
or union workers, nor have you ever heard of someone walking up to a
car in a dealer's showroom, kicking the tire and exclaiming, "Boy,
this sure looks like a safe one..." In fact, new cars are sold by
the smell and the image of the prospective owner sitting in the
driver's seat and showing off by driving through his neighborhood -
just climb in there behind the wheel and see how she feels to you -
go ahead and take it for a test drive - drive it home and see what
your neighbors think...

The benefits your prospective buyer is going to receive, that's the
starting point from which all "winning" sales letters are written,
circulars designed, and the "secret" of getting people to spend
money on a product or service.

Students from the advertising classes at your local college,
free-lance advertising agency personnel, and - believe it or not -
automobile dealership advertising managers, are the people to turn
to for ideas and help.

Next, is your follow-up piece. Ideally, this is a simple one page
listing of other "related" materials for your customers. So,
assuming you've sold him a manual on how to land a job - your
follow-up piece might list manuals on how to dress to project a
winning image, how to breeze through job interviews, and/or what to
do after the interview, perhaps an opportunity for your buyer to
subscribe to a quarterly newsletter listing job availabilities.

It's important that you have your follow-up piece put together, and
ready before you make your primary offer available to the public.
Then, when you start receiving orders, along with the manual the
customer has ordered, simply also enclose your follow-up listing of
other materials available.

Thus, you make one sale and as a result of the first sale, you make
further sales of related materials - the kind of "back end" sales
that will keep you in business, and your profits multiplying. Don't
neglect the follow-up piece.

Getting your offer to your most likely buyers is going to cost you
money, and here's where most direct mail beginners drop the ball.
Do not try to save money, and send your offer out to just any old
list of names. Contact a reputable mailing list broker - visit your
public library and ask the librarian for a copy of the Standard Rate
& Data Services directory pertaining to mailing list brokers - tell
the mailing list broker about your offer and ask for his help in
choosing a mailing list that will be profitable for you.

You'll probably have to rent a minimum of 5,000 names at a cost
ranging between $35 and $95 per thousand, but in the end - you'll
save a lot of time and money because with a good offer and a good
mailing list you count on a tremendous response.

For instance, the one time rental of a good mailing list may cost
you $475 at $95 per thousand... But then, a 20% response from such
a list on a $20 manual, would mean $20,000 in your pocket...

To spend your time compiling names and addresses from incoming mail
order offers, or to rent and use a mailing list from any source
other than a reputable broker, is not only foolish but a shortcut to
the poor-house! Identify your most-likely buyers, contact a
reputable mailing list broker, match your "buyer profile" to his
most responsive list, and you'll make money - lots of money - every
time. Anything less is just an exercise in futility!

There you have it - short & sweet - cut & dried - and, the "easy
way" to the big profits in mail order starting from scratch...
These are the basics - the secrets to how others have done it, and
how you can do it too - organize yourself, follow these guidelines
and it'll be next to impossible for you not to succeed...

Remember though, your best product will be "how-to" information.
Something the people "want" to learn. Something you can research,
write about, and produce for pennies, and then sell for dollars.

And don't forget, once you're ready to start taking orders, make
sure that you get your offer to the most likely buyers. Get out of
the "mail order circle" and to the people who want and will spend
money for your product.

It's easy - it's simple - and it can be very rewarding! Understand
the requirements, position yourself to succeed and do it! This time
next year, you could be a millionaire!!!

 
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